MARKETING

     ETHICAL AND UNETHICAL ISSUES IN MARKETING

Ethical issues in marketing arise from the conflicts and lack of agreement on particular issues. Parties involved in marketing transactions have a set of expectations about how the business relationships will take shape and how various transactions need to be conducted. Each marketing concept has its own ethical issues, which we will discuss in this chapter.
Ethical marketing decisions and efforts should meet and suit the needs of customers, suppliers, and business partners. Unethical behavior such as price wars, selective advertising, and deceptive marketing can negatively impact a company's relationships. Recent trends show that consumers prefer ethical companies.

ETHICAL ISSUES RELATED TO MARKETING

• Grouping the market audience.
• Ethics in Advertising and Promotion.
• Delivery Channels.
• Deceptive Marketing Policies. 
• Anti - Competitive Practices. 

Unethical issues in marketing

Unethical behavior is an action that falls outside of what is considered morally right or proper for a person, a profession or an industry. Individuals can behave unethically, as can businesses, professionals and politicians.

• Misleading Advertisements.
• Black hat link building.
• Contacting people without consent.
• Insensitive controversy.
• Emotional exploitation.

Ethical behaviour is when someone is being on his or her best behaviour. All of their actions and words are following good moral principles. ... Ethical behaviour refers to that conduct that is beyond reproach and is in accordance to the laid down standards of a society, organization or institution.